Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, akin to the time when snowboarding first hit the slopes of traditional downhill skiing territory. Using what resembles a lacrosse stick with a customized head, a player cradles the golf […]
Category Archives: Design
Positioning the Merrimack Valley for Growth
The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, sustainable solutions that address issues related to transportation, the environment, land use, and economic development. While the MVPC has been around for 60 years, they are definitely not closing in […]
Putting Boca Raton Innovation Campus on the Map
A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in the 1960s, and today, at 1.7 million square feet, is the largest single-office facility in Florida. Home to the invention of their first personal computer, you could say that the […]
5 Secrets to Successfully Rebranding Multifamily Communities
Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since the Friends finale. Updating the clubhouse, investing in state-of-the-art amenities and finishes, and hiring an interior decorator are the obvious fixes. But, just like a tie makes the suit, the […]
5 Essential Steps for Designing a Website
PRIMARY recently designed the website of real estate client Woodmont Properties – a New Jersey-based company in business for more than half a century that develops, builds, markets and invests in a diversified portfolio. The challenge was that their web design wasn’t keeping pace with their growing business, lacked a custom design, and had a dated […]
Branding a New Cranberry Juice Line
Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three generations, roll out several new cranberry beverages in 2018 and succeed in a crowded beverage market? The answer: By appealing to both the health-conscious and those who demand great taste. […]
Hatch Awards Recognizes Primary Design’s Campaigns as the Industry’s Best for 2016
At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its superior, innovative work. Primary received a merit award in the Business-to-Business Campaign category on behalf of CharterSearch, a bronze award in the Packaging and Point of Purchase Campaign category for […]
Valentine’s Day Cards for Graphic Designers
It’s that time of year when your vision is solidly coated in pink and red, or rather 189C and 186C if you speak the language of love for design. We wanted to save you from some of those lame grocery store cards (think fuzzy velvet hearts and teddy bears hugging roses) with these v-day cards […]
Eco-Friendly Practices for Graphic Designers
While it’s true that most of our designing here at Primary is done on computers, we often ask ourselves if we are being as “green” as we can possibly be around the office. Here are some great tips/simple practices that we try to follow. Paper Recycled Paper – Dick Blick has a whole line of […]
Halloween Candy Packaging Design Critique
Here at Primary Design, Inc. we take our candy pretty seriously. We even have an office candy jar which must be stocked at all times. But if you want candy around here you need to act fast, because just as soon as it’s filled, the jar is empty again! With Halloween upon us, we wanted […]