“There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?” – George Bernard Shaw This famous quote captures the spirit of the rebranded PRIMARY. After three decades operating as Primary Design, we took stock of what we have become as […]
Author Archives: Michael Bourne
Branding a New Cranberry Juice Line
Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three generations, roll out several new cranberry beverages in 2018 and succeed in a crowded beverage market? The answer: By appealing to both the health-conscious and those who demand great taste. […]
Cultural Branding Matters Now More Than Ever
Brand Culture Speaks Volumes Today, what a brand does matters as much as (if not more than) what a brand says. It’s not enough to talk the talk; successful brands need to walk the walk and live their values to be purpose driven. Clearly, in a cultural branding climate where Lyft can grab more market […]
Driving Action Begins with the Heart: How We Helped “Give Play for Good”
Accepting The Challenge When Greensboro Children’s Museum came to us, they asked for a fundraising concept to increase donations for an annual drive. The museum had been in its community for 18 years with a mission to connect with parents, teachers and educators through hands-on learning through play. With a new outdoor play plaza, Edible […]