To learn more about how we can help your brand, see some of our work.
Clients
- Bluewater Farms
- The Tap Brewing Company
- Martha’s Vineyard Dressing Co.
- AvalonBay Communities
- Crocker Partners
- Bell Partners
- Canal Crossing
- Woodmont Properties
- CharterSearch
- Edgewood Country Club
- Merrimack Valley Planning Commission
- Thermatron
- Greensboro Children’s Museum
- FlingGolf
Bluewater Farms
For the launch of a new line of superfruit cranberry beverages, we developed a powerful Crancrafted position for the Bluewater Farms brand and refreshed its logo. We then defined a compelling persona in our Cran-man character; redesigned all packaging; crafted an online home; and drove higher awareness and engagement with ongoing storytelling and paid media. Try it! It’s delicious – and good for you.
The Tap Brewing Company
Great-tasting beer in cool packaging can achieve cult status. We helped a local brewery reflect an attitude as funky and fresh as its recipes. We evolved the Tap Brewing Company’s logo and then rolled out a whole new packaging system that caught the craft brew scene off guard—in a head turning double-take with brightly covered cans. Intergalactic Acid anyone? Find them at “packies” across New England.
Martha’s Vineyard Dressing Co.
We believe in the power of place to really establish a brand. Primary rebranded Cape Cod-based salad dressing company Chilmark Foods as Martha’s Vineyard Dressing Co. and developed a quirky, fun and approachable identity. From the packaging of its bottles to the design of its website, we covered everything. Sort of like the dressing on your salad.
AvalonBay Communities
We designed the original Avalon Properties brand in 1992 and grew with them as a partner when they purchased Bay Communities in 1998 to become AvalonBay. Since then, we’ve helped Avalon become one of the nation’s most respected REITs by developing advertising campaigns, events, interior and exterior graphics, printed collateral, 3D floor plans, email marketing campaigns and websites.
Our recent marketing efforts in 2017 drove thousands of leases at 20 separate communities in seven states, coast-to-coast, for the AVA and Avalon brands.
Crocker Partners
Recently deemed the largest office landlord in Florida and the 39th largest in the US, Crocker Partners wanted to reset their online presence to showcase their growth as a commercial real estate developer. By diving into their investments and illustrious history, we created a well-rounded site that champions their acquisitions to-date and highlights their dedication to mixed-use office developments.
Bell Partners
For Bell Partners we work on everything from compelling identity development, to targeted social and digital campaigns, and even larger-than-life murals and graphics that transform neighborhoods (Our #WesternDog mural in Austin for Bell South Lamar has become something of a social media star!).
We’ve helped Bell Partners market communities through to stabilization and have also actively assisted with Corporate Social Responsibility initiatives, quickly designing and launching a donation site after Hurricane Irma.
To showcase real-world benefits, we’ve produced consumer insight videos promoting why actual residents choose to live at Bell.
Canal Crossing
Canal Crossing is located in Hamden, CT next to the very desirable Whitneyville neighborhood. To draft off the attractiveness of its neighbor, we transformed the location of Canal Crossing into ‘Whitneyville West’.
We devised an identity steeped in the nostalgic railroad heritage of the locale (our logo was inspired by locomotives) and brought the development to life in train ticket-themed business cards and stationery; a website with community renderings; and online, print and outdoor advertising.
Woodmont Properties
Woodmont is growing the number and value of its portfolio holdings, and we have partnered with them to help brand and market individual communities and their corporate online presence along the way. The new corporate website we developed is the expression of our engineering best practices, and articulates a clear brand message that will position them for even greater growth in the years ahead.
CharterSearch
CharterSearch, a national air charter arrangement service, flew in for a complete brand makeover that included a sleek logo and compelling tagline: Find your wings. Our new brand identity and supporting visual language really took flight with a website, trade show booth, brochure, pocket folder and stationery system.
Edgewood Country Club
The renowned Bergen County country club now truly has “An Edge on Impeccable” – and not just with that positioning line we developed for them. We designed their new website, stationery, e-blasts, direct mailers and advertising. With content marketing focused on the experience of brides celebrating at this wedding destination, and the talented staff, we turned positive reviews into powerful word of mouth.
Merrimack Valley Planning Commission
Spanning across 15 cities and towns, the Merrimack Valley Planning Commission has been working to spark more entrepreneurial initiatives like the ones that gave rise to the region over a century ago. With a wealth of knowledge at hand, MVPC tasked us with stimulating economic development within the region by leveraging its valuable resources to inspire tomorrow’s entrepreneurs.
To drive home their ambition for growth we created the campaign, Here For The Making to serve as the foundation for their initiative, hosted at wearemv.com. Through an interview series we highlighted four of today’s makers, learning about their trials and triumphs; painting a picture of the region, proving the pulse of the Valley is alive and well.
Thermatron
Who knew thermal engineering could look so good? Our client challenged us to put all of its information online for engineers. Not only did we deliver a website that’s packed with more information than the thickest engineering textbook, we also included 42 datasheets that were the equivalent of almost 300 pages of print material. We wrangled a staggering volume of information into a slick and visually appealing package with web-ready visual assets.
Greensboro Children’s Museum
Our ‘Give Play for Good’ campaign took a holistic approach that included our production of a donation page content hub; three broadcast public service announcements that aired on TV and online; email and direct marketing; and social content creation.
GCM has seen increased memberships, admissions sales, and sold out summer camp, cooking school program, and fundraiser gala.
FlingGolf
By combining the lacrosse throw with the rules of golf, New Swarm Sports created FlingGolf, which uses a cradle to both throw and putt the golf ball. Within a few years, the sport has traveled overseas to European countries and even launched in New Zealand. And with over 35,000 golf courses worldwide, they needed a seamless web experience to show the world how easy it is to learn, shop, and play the game.
From UX workshops to developing an engaging experience for multiple audiences, we flung together a new website to launch the brand and its voice with embedded tool kits, Shopify integration, and even build-a-stick functionality. Ready to give FlingGolf a swing?