Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since the Friends finale. Updating the clubhouse, investing in state-of-the-art amenities and finishes, and hiring an interior decorator are the obvious fixes. But, just like a tie makes the suit, the […]
Category Archives: Advertising
Branding a New Cranberry Juice Line
Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three generations, roll out several new cranberry beverages in 2018 and succeed in a crowded beverage market? The answer: By appealing to both the health-conscious and those who demand great taste. […]
Cultural Branding Matters Now More Than Ever
Brand Culture Speaks Volumes Today, what a brand does matters as much as (if not more than) what a brand says. It’s not enough to talk the talk; successful brands need to walk the walk and live their values to be purpose driven. Clearly, in a cultural branding climate where Lyft can grab more market […]
Driving Action Begins with the Heart: How We Helped “Give Play for Good”
Accepting The Challenge When Greensboro Children’s Museum came to us, they asked for a fundraising concept to increase donations for an annual drive. The museum had been in its community for 18 years with a mission to connect with parents, teachers and educators through hands-on learning through play. With a new outdoor play plaza, Edible […]
Shining Light onto Dark Social
Imagine you’re browsing through the web and come across a job opening at an ad agency. You remember your friend is looking for work so you copy and paste the link into an email to her. She gets your email and opens the link. You’ve both just engaged in dark social. What is Dark Social? […]
Why You Should Be Using YouTube in 2016 [Infographic]
With over a billion users on YouTube (almost 1/3 of all internet users), businesses should be maximizing their advertising efforts through video. With many social channels having increased their video capabilities to follow consumer trends, video is becoming the leading edge for businesses to reach and engage their audiences. YouTube, known as “the world’s second-largest […]
Build Your Brand On Instagram
Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a good fit for your brand, here are some stats and examples of how companies are currently maximizing their use of the platform. The bullets below from Sprout Social point to […]
Master Your Visual Social Media Content
Social Media content is a part of your brand’s resume. Your digital portfolio is available to everyone online and provides customers additional outlets to locate and contact you about your services/products. The importance of making your brand’s image as visually-appealing as possible cannot be overstated. Today’s online audience is increasingly interested in seeing a brand’s […]
Programmatic Media Buying Pros and Cons
Programmatic media buys – As media planners, we think it’s important to analyze every part of our media plans – how each medium is performing and why we think it’s performing/not performing. Recently, we asked ourselves what we think the pros and cons of programmatic media buying are for our different clients and now we […]
What You Should Know About Digital Ad Fraud
Digital Ad Fraud has been such a hot topic in the digital advertising space for a while now, it’s important for advertisers to understand the two main types – Bot Fraud and Site Fraud – the basics of how they occur and why. Bot Fraud Bot Fraud is possibly the more widely discussed of the […]