Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three generations, roll out several new cranberry beverages in 2018 and succeed in a crowded beverage market? The answer: By appealing to both the health-conscious and those who demand great taste. […]
Category Archives: Social Media
Cultural Branding Matters Now More Than Ever
Brand Culture Speaks Volumes Today, what a brand does matters as much as (if not more than) what a brand says. It’s not enough to talk the talk; successful brands need to walk the walk and live their values to be purpose driven. Clearly, in a cultural branding climate where Lyft can grab more market […]
Shining Light onto Dark Social
Imagine you’re browsing through the web and come across a job opening at an ad agency. You remember your friend is looking for work so you copy and paste the link into an email to her. She gets your email and opens the link. You’ve both just engaged in dark social. What is Dark Social? […]
Why You Should Be Using YouTube in 2016 [Infographic]
With over a billion users on YouTube (almost 1/3 of all internet users), businesses should be maximizing their advertising efforts through video. With many social channels having increased their video capabilities to follow consumer trends, video is becoming the leading edge for businesses to reach and engage their audiences. YouTube, known as “the world’s second-largest […]
Build Your Brand On Instagram
Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a good fit for your brand, here are some stats and examples of how companies are currently maximizing their use of the platform. The bullets below from Sprout Social point to […]
Master Your Visual Social Media Content
Social Media content is a part of your brand’s resume. Your digital portfolio is available to everyone online and provides customers additional outlets to locate and contact you about your services/products. The importance of making your brand’s image as visually-appealing as possible cannot be overstated. Today’s online audience is increasingly interested in seeing a brand’s […]
Download our Social Media Content Checklist
Make the most of every post by following our social media content checklist! It’s a quick and easy way to ensure your posts are captivating and relevant to your audience. Before you post something you’re unsure of on social media, ask yourself the following questions. Is it short and simple? Is it entertaining or educational? […]
Ready, Aim, Target: A Guide to Internet Ad Targeting
Humans are creatures of habit – it is an undisputed fact. From rituals like brushing your teeth to watching the game on Sunday afternoons, there is definite comfort in routine. It’s no different on the Internet either. We visit the same websites, during the same time frequencies and patterns as we did the prior week […]
Social Media and the Consumer Paradigm Shift
Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a product or service were limited to snail mail and telephone calls. These methods didn’t always result in a direct or quick answer, and, in all likelihood, fell upon deaf ears […]