Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, akin to the time when snowboarding first hit the slopes of traditional downhill skiing territory. Using what resembles a lacrosse stick with a customized head, a player cradles the golf […]
Category Archives: Brand
Positioning the Merrimack Valley for Growth
The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, sustainable solutions that address issues related to transportation, the environment, land use, and economic development. While the MVPC has been around for 60 years, they are definitely not closing in […]
Putting Boca Raton Innovation Campus on the Map
A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in the 1960s, and today, at 1.7 million square feet, is the largest single-office facility in Florida. Home to the invention of their first personal computer, you could say that the […]
5 Secrets to Successfully Rebranding Multifamily Communities
Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since the Friends finale. Updating the clubhouse, investing in state-of-the-art amenities and finishes, and hiring an interior decorator are the obvious fixes. But, just like a tie makes the suit, the […]
5 Essential Steps for Designing a Website
PRIMARY recently designed the website of real estate client Woodmont Properties – a New Jersey-based company in business for more than half a century that develops, builds, markets and invests in a diversified portfolio. The challenge was that their web design wasn’t keeping pace with their growing business, lacked a custom design, and had a dated […]
Now We’re on a First Name Basis
“There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?” – George Bernard Shaw This famous quote captures the spirit of the rebranded PRIMARY. After three decades operating as Primary Design, we took stock of what we have become as […]
Branding a New Cranberry Juice Line
Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three generations, roll out several new cranberry beverages in 2018 and succeed in a crowded beverage market? The answer: By appealing to both the health-conscious and those who demand great taste. […]
Cultural Branding Matters Now More Than Ever
Brand Culture Speaks Volumes Today, what a brand does matters as much as (if not more than) what a brand says. It’s not enough to talk the talk; successful brands need to walk the walk and live their values to be purpose driven. Clearly, in a cultural branding climate where Lyft can grab more market […]
Driving Action Begins with the Heart: How We Helped “Give Play for Good”
Accepting The Challenge When Greensboro Children’s Museum came to us, they asked for a fundraising concept to increase donations for an annual drive. The museum had been in its community for 18 years with a mission to connect with parents, teachers and educators through hands-on learning through play. With a new outdoor play plaza, Edible […]
Bluewater Farms Chooses Primary Design to Refresh Its Brand
Recently, we’ve been selected by Bluewater Farms to refresh the Southeastern Massachusetts-based cranberry company’s brand design on its expanding line of consumer products. Primary will work with Bluewater Farms to update the brand look across all product lines and implement a brand strategy across the family of companies including Cape Cod Provisions. “Following our success […]