At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its superior, innovative work. Primary received a merit award in the Business-to-Business Campaign category on behalf of CharterSearch, a bronze award in the Packaging and Point of Purchase Campaign category for […]
Category Archives: Brand
Local Wine Labels We Love
As a company that is passionate about what we do, we feel a kinship with brands that are just as passionate. Recently for National Drink Wine Day, we tasted some of the best local wine labels in and around Haverhill. Sommeliers we are not. We’re designers, and although we did not design these labels, we […]
Build Your Brand On Instagram
Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a good fit for your brand, here are some stats and examples of how companies are currently maximizing their use of the platform. The bullets below from Sprout Social point to […]
Eco-Friendly Practices for Graphic Designers
While it’s true that most of our designing here at Primary is done on computers, we often ask ourselves if we are being as “green” as we can possibly be around the office. Here are some great tips/simple practices that we try to follow. Paper Recycled Paper – Dick Blick has a whole line of […]
Tips for Assembling an Awesome Street Team
A street team is a great marketing tool that can provide your company with more brand recognition and can help you gain potential clients. However, if the team is not assembled properly, may not have the effect that is intended, and in some instances, may have the adverse effect. The challenging part is relying on […]
Social Media and the Consumer Paradigm Shift
Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a product or service were limited to snail mail and telephone calls. These methods didn’t always result in a direct or quick answer, and, in all likelihood, fell upon deaf ears […]