Recently, we’ve been selected by Bluewater Farms to refresh the Southeastern Massachusetts-based cranberry company’s brand design on its expanding line of consumer products. Primary will work with Bluewater Farms to update the brand look across all product lines and implement a brand strategy across the family of companies including Cape Cod Provisions. “Following our success […]
Author Archives: Primary Design
Hatch Awards Recognizes Primary Design’s Campaigns as the Industry’s Best for 2016
At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its superior, innovative work. Primary received a merit award in the Business-to-Business Campaign category on behalf of CharterSearch, a bronze award in the Packaging and Point of Purchase Campaign category for […]
Why You Should Be Using YouTube in 2016 [Infographic]
With over a billion users on YouTube (almost 1/3 of all internet users), businesses should be maximizing their advertising efforts through video. With many social channels having increased their video capabilities to follow consumer trends, video is becoming the leading edge for businesses to reach and engage their audiences. YouTube, known as “the world’s second-largest […]
The Ladies of Primary: A Salute to International Women’s Day
2015 was a huge year for feminist concerns and issues, and it looks like 2016 will continue in the same vein. More and more, women are making huge progressions in social, economic, cultural, and political roles all over the world. To celebrate #InternationalWomensDay at Primary, we wanted to know what influential figures inspire our creative […]
Local Wine Labels We Love
As a company that is passionate about what we do, we feel a kinship with brands that are just as passionate. Recently for National Drink Wine Day, we tasted some of the best local wine labels in and around Haverhill. Sommeliers we are not. We’re designers, and although we did not design these labels, we […]
Valentine’s Day Cards for Graphic Designers
It’s that time of year when your vision is solidly coated in pink and red, or rather 189C and 186C if you speak the language of love for design. We wanted to save you from some of those lame grocery store cards (think fuzzy velvet hearts and teddy bears hugging roses) with these v-day cards […]
Build Your Brand On Instagram
Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a good fit for your brand, here are some stats and examples of how companies are currently maximizing their use of the platform. The bullets below from Sprout Social point to […]
Master Your Visual Social Media Content
Social Media content is a part of your brand’s resume. Your digital portfolio is available to everyone online and provides customers additional outlets to locate and contact you about your services/products. The importance of making your brand’s image as visually-appealing as possible cannot be overstated. Today’s online audience is increasingly interested in seeing a brand’s […]
Download our Social Media Content Checklist
Make the most of every post by following our social media content checklist! It’s a quick and easy way to ensure your posts are captivating and relevant to your audience. Before you post something you’re unsure of on social media, ask yourself the following questions. Is it short and simple? Is it entertaining or educational? […]
Eco-Friendly Practices for Graphic Designers
While it’s true that most of our designing here at Primary is done on computers, we often ask ourselves if we are being as “green” as we can possibly be around the office. Here are some great tips/simple practices that we try to follow. Paper Recycled Paper – Dick Blick has a whole line of […]