Programmatic media buys – As media planners, we think it’s important to analyze every part of our media plans – how each medium is performing and why we think it’s performing/not performing. Recently, we asked ourselves what we think the pros and cons of programmatic media buying are for our different clients and now we […]
Author Archives: Primary Design
What You Should Know About Digital Ad Fraud
Digital Ad Fraud has been such a hot topic in the digital advertising space for a while now, it’s important for advertisers to understand the two main types – Bot Fraud and Site Fraud – the basics of how they occur and why. Bot Fraud Bot Fraud is possibly the more widely discussed of the […]
‘Tis the Season for our Favorite Holiday Ad Campaigns
With the holidays fast approaching, we thought, what better way to get into the spirit than to rank our all-time favorite holiday ad campaigns? Utilizing holiday ads is a great way for your company to get creative, engage your customers, and remain a fierce contender among your competitors during the holiday shopping season. We took […]
Happy Thanksgiving from the PDI Team!
With Thanksgiving next week, we decided to make a video to express all the things we’re thankful for. From our clients to our vendors, as well as all the little things like our pets, pizza, and the cool new chalkboard wall in our studio lobby, we have so much to be thankful for! Check out […]
Tips for Assembling an Awesome Street Team
A street team is a great marketing tool that can provide your company with more brand recognition and can help you gain potential clients. However, if the team is not assembled properly, may not have the effect that is intended, and in some instances, may have the adverse effect. The challenging part is relying on […]
Halloween Candy Packaging Design Critique
Here at Primary Design, Inc. we take our candy pretty seriously. We even have an office candy jar which must be stocked at all times. But if you want candy around here you need to act fast, because just as soon as it’s filled, the jar is empty again! With Halloween upon us, we wanted […]
A Primer on Type: Sans-Serif Fonts
In our last post we spoke about Serif fonts, their different categories, and how their physical qualities can have a dramatic effect on how a design, and thereby a brand is perceived. In this post we will do the same for Sans-Serif fonts and will also discuss Display fonts. “Simplicity is the Ultimate Sophistication” ― […]
A Primer on Type: Serif Fonts
Fonts are like people. They can be funny or serious, simple or complicated, sophisticated or playful, even naughty or nice. Some gorgeous ampersand can just walk into a room and everyone stares. They have personalities. They can be odd and goofy like your weird uncle or demand respect through experience and wisdom. Type is a […]
Four Inspirational Graphic Design Resources
As a design firm, we’re always looking for ways to take the filters off and allow ourselves to be inspired so that we can continue to create great design. Below are some sites we enjoy: Communication Arts and Print are classic resources that cover graphic design, advertising, branding and identity development, web and digital design, environmental […]
Call To Action (CTA) Button Best Practices
At Primary Design, we design and implement a lot of interactive display campaigns for our clients – Google Network, programmatic packages, individual websites, smartphone/tablet campaigns, to name a few. Call to Action buttons are an important aspect of interactive display design, just as they’re an important aspect of any form of advertising design. They’re meant […]