Ah, summer. Barbeques, venturing to the beach, spending time out in the sunshine… it’s a great time of year. We thought we’d list some of the fun places in and around Haverhill before the fall is upon us. Art, music, food – you name it; there’s something for everyone! Turkey Hill Farm 380 Middle Road, […]
Author Archives: Primary Design
In Advertising, Timing Is Everything
If a tree falls in a forest, and no one is around to hear it, does it make a sound? This age old question can be used to provoke thoughts into a myriad of things, and one of those is advertising. We as advertisers face the challenge of proper timing – the money spent on […]
Ready, Aim, Target: A Guide to Internet Ad Targeting
Humans are creatures of habit – it is an undisputed fact. From rituals like brushing your teeth to watching the game on Sunday afternoons, there is definite comfort in routine. It’s no different on the Internet either. We visit the same websites, during the same time frequencies and patterns as we did the prior week […]
4 Tips for Better Performing PPC Ads
Pay per click (PPC) advertising has become one of the quickest and most effective ways to acquire new customers. The attention span of the consumer has diminished, which means there is only a small window of opportunity to compete with other advertisers and capture their attention. Because of this, it is not only important to […]
Our Top 5 Haverhill Spots for Happy Hour
The Tap Address: 100 Washington Street Website: TapBrewingCompany.com The Tap Brewing Company is located in the heart of downtown Haverhill. What makes this spot unique is the fact that it has a back deck seating with a fantastic view of the river, which is perfect for warm summer months. Being a microbrewery, the Tap brews […]
Social Media and the Consumer Paradigm Shift
Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a product or service were limited to snail mail and telephone calls. These methods didn’t always result in a direct or quick answer, and, in all likelihood, fell upon deaf ears […]
5 Tips for Smarter Email Marketing Campaigns
Email has become one of the most effective ways for businesses to reach their customers, and has made communication quick, effective, and efficient. The fact that so many of us use it, however, can be disadvantageous. Sorting through hundreds of e-mails from stores, newsletters, political campaigns, work, etc., can be overwhelming, and recipients are unlikely […]
Property Photo Shoot Preparation Do’s & Don’ts
Ready… focus… shoot! Here at Primary Design, we work closely with our clients to best capture their property for use in their marketing such as advertisements, websites, brochures and other collateral. Take a peek into our photoshoot process for helpful tips on what to do and what not to do when preparing your property for […]
Our Top 5 Lunch Spots in Downtown Haverhill
As a business that prides itself on its convenient and fun location in downtown Haverhill, we at Primary Design try to frequent our food-serving neighbors for lunch as much as possible! Here are our top 5 spots (in no particular order): Wicked Big Café Address: 19 Essex Street Website: wickedbigcafe.com Wicked Big is the perfect […]
Responsive Web Design Case Study: Metis Communications
We interviewed Cathy Caldeira Atkins, co-founder of Metis Communications, to provide insight into their new responsive website that Primary Design launched. Here is what Cathy had to say: Q: What is Metis Communications? A: Metis Communications is a PR and marketing firm that loves entrepreneurs, startups and great ideas. Metis works with companies of all […]