Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, akin to the time when snowboarding first hit the slopes of traditional downhill skiing territory. Using what resembles a lacrosse stick with a customized head, a player cradles the golf […]
Category Archives: Interactive
Positioning the Merrimack Valley for Growth
The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, sustainable solutions that address issues related to transportation, the environment, land use, and economic development. While the MVPC has been around for 60 years, they are definitely not closing in […]
Putting Boca Raton Innovation Campus on the Map
A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in the 1960s, and today, at 1.7 million square feet, is the largest single-office facility in Florida. Home to the invention of their first personal computer, you could say that the […]
5 Essential Steps for Designing a Website
PRIMARY recently designed the website of real estate client Woodmont Properties – a New Jersey-based company in business for more than half a century that develops, builds, markets and invests in a diversified portfolio. The challenge was that their web design wasn’t keeping pace with their growing business, lacked a custom design, and had a dated […]
Call To Action (CTA) Button Best Practices
At Primary Design, we design and implement a lot of interactive display campaigns for our clients – Google Network, programmatic packages, individual websites, smartphone/tablet campaigns, to name a few. Call to Action buttons are an important aspect of interactive display design, just as they’re an important aspect of any form of advertising design. They’re meant […]
5 Tips for Smarter Email Marketing Campaigns
Email has become one of the most effective ways for businesses to reach their customers, and has made communication quick, effective, and efficient. The fact that so many of us use it, however, can be disadvantageous. Sorting through hundreds of e-mails from stores, newsletters, political campaigns, work, etc., can be overwhelming, and recipients are unlikely […]
Responsive Web Design Case Study: Metis Communications
We interviewed Cathy Caldeira Atkins, co-founder of Metis Communications, to provide insight into their new responsive website that Primary Design launched. Here is what Cathy had to say: Q: What is Metis Communications? A: Metis Communications is a PR and marketing firm that loves entrepreneurs, startups and great ideas. Metis works with companies of all […]