With the holidays fast approaching, we thought, what better way to get into the spirit than to rank our all-time favorite holiday ad campaigns? Utilizing holiday ads is a great way for your company to get creative, engage your customers, and remain a fierce contender among your competitors during the holiday shopping season. We took […]
Category Archives: Advertising
Tips for Assembling an Awesome Street Team
A street team is a great marketing tool that can provide your company with more brand recognition and can help you gain potential clients. However, if the team is not assembled properly, may not have the effect that is intended, and in some instances, may have the adverse effect. The challenging part is relying on […]
In Advertising, Timing Is Everything
If a tree falls in a forest, and no one is around to hear it, does it make a sound? This age old question can be used to provoke thoughts into a myriad of things, and one of those is advertising. We as advertisers face the challenge of proper timing – the money spent on […]
Ready, Aim, Target: A Guide to Internet Ad Targeting
Humans are creatures of habit – it is an undisputed fact. From rituals like brushing your teeth to watching the game on Sunday afternoons, there is definite comfort in routine. It’s no different on the Internet either. We visit the same websites, during the same time frequencies and patterns as we did the prior week […]
4 Tips for Better Performing PPC Ads
Pay per click (PPC) advertising has become one of the quickest and most effective ways to acquire new customers. The attention span of the consumer has diminished, which means there is only a small window of opportunity to compete with other advertisers and capture their attention. Because of this, it is not only important to […]
Social Media and the Consumer Paradigm Shift
Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a product or service were limited to snail mail and telephone calls. These methods didn’t always result in a direct or quick answer, and, in all likelihood, fell upon deaf ears […]
5 Tips for Smarter Email Marketing Campaigns
Email has become one of the most effective ways for businesses to reach their customers, and has made communication quick, effective, and efficient. The fact that so many of us use it, however, can be disadvantageous. Sorting through hundreds of e-mails from stores, newsletters, political campaigns, work, etc., can be overwhelming, and recipients are unlikely […]
Property Photo Shoot Preparation Do’s & Don’ts
Ready… focus… shoot! Here at Primary Design, we work closely with our clients to best capture their property for use in their marketing such as advertisements, websites, brochures and other collateral. Take a peek into our photoshoot process for helpful tips on what to do and what not to do when preparing your property for […]
What is Eco-Friendly Marketing, and Why Should My Company Care?
“Eco-friendly” or “green marketing” has been around since the late 1980s and has really come into prominence in the last 10 or so years. We have noticed a significant increase in the…
10 multi-family media plan must-haves
Do you have a new multi-family community opening soon or an existing community that you’ve recently acquired or renovated that needs help? No matter what…