In our last post we spoke about Serif fonts, their different categories, and how their physical qualities can have a dramatic effect on how a design, and thereby a brand is perceived. In this post we will do the same for Sans-Serif fonts and will also discuss Display fonts. “Simplicity is the Ultimate Sophistication” ― […]
Category Archives: Design
A Primer on Type: Serif Fonts
Fonts are like people. They can be funny or serious, simple or complicated, sophisticated or playful, even naughty or nice. Some gorgeous ampersand can just walk into a room and everyone stares. They have personalities. They can be odd and goofy like your weird uncle or demand respect through experience and wisdom. Type is a […]
Four Inspirational Graphic Design Resources
As a design firm, we’re always looking for ways to take the filters off and allow ourselves to be inspired so that we can continue to create great design. Below are some sites we enjoy: Communication Arts and Print are classic resources that cover graphic design, advertising, branding and identity development, web and digital design, environmental […]
Responsive Web Design Case Study: Metis Communications
We interviewed Cathy Caldeira Atkins, co-founder of Metis Communications, to provide insight into their new responsive website that Primary Design launched. Here is what Cathy had to say: Q: What is Metis Communications? A: Metis Communications is a PR and marketing firm that loves entrepreneurs, startups and great ideas. Metis works with companies of all […]